JUUS BEAUTY
LAUNCH CAMPAIGN + COMMUNITY ENGAGEMENT - CLIENT WORK
ASK:
Develop a unique social presence for juus, a fruit enzyme-based deodorant, that creates a dedicated fan base similar to Rhode and Supergoop!.
INSIGHT:
Gen Z has an aversion to natural deodorants, instead opting for “whatever makes them not smell.”
IDEA:
Life is too short for boring deodorant.
ORGANIC SOCIAL
Content Director: Marshall Cox
Senior Content Creator: Gretchen Rea
Content Creator: Claire Perry
Copywriter: Chelsea King
Influencer Manager: Alexis Finnigan
Associate Influencer Manager: Ava Pillar
Focus on brand awareness and shareability - All things girlhood
They want their juus sooooooo bad 🤭🍊
She’s brand new 😍
VIEWS
2,830,142
PAID SOCIAL
Focus on driving traffic to juus’ website and Target retailers
Preparing for the craziest debrief 🤭💄🍸
Don’t tempt us with a good time! 🏃♀️💨
The ultimate winning cards ✨ All-day odor control? Obviously. Hydrated, softer pits? Always. All our juusy scents? The cherry on top 🍒
Meet juus - a new fruit-powered, aluminum free deodorant 🍑 with real skincare benefits & odor control. Time to give your pits some love 💖
The reviews are in, and the guurls are loving juus 🌟 Find us online at Target now!
SHARES
102,374
“Morning Pit Stops” in Dallas & Austin, TX
2025 ANALYTICS
INTERACTIONS
192,216
ACTIVATIONS
In our defense, deodorant is an everyday essential 💖 Shop juus online or in-store at Target now!
COMMENTS
